Whatsapp An Important Business Tool

Whatsapp is a messaging service with over 1 billion users around the world. The company was purchased by Facebook in 2014. In Brazil, this service is incredibly popular across all social classes. In fact, the country went into a collective shock when a court order brought the service down for 48 hours in late 2015. Jokes and memes populated social media websites poking fun at how people would have to go back to old fashioned face-to-face conversation. One popular meme showed a crying son and mother hugging each other with the tagline, "Mother and Son Living in the Same Home Reunited After Whatsapp Blocked."

On a serious note, though, Whatsapp has become an important tool for business, especially small businesses. With Whatsapp consumers can contact businesses and get information regarding the businesses location, daily specials and promotions, estimated costs on projects and much more. One particularly popular usage of the messaging app is in food delivery, in which food stands and fast food giants alike can take orders and deliver the food at no cost and without bulky computer consoles taking up room in their retail space.

For more information on Whatsapp and business in Brazil check out this article from Harvard Business Review.

The Rise of WhatsApp in Brazil Is About More than Just Messaging