Keurig Mysterously Quiet in Brazilian Market

For much of its history, Brazil has been known as one of the major producers of coffee in the world. Brazilians are also big consumers of the perky beverage. As such, several companies including Nestle (Nespresso and Nescafe) and Três Corações have become major sellers of at home coffee machines and coffee capsules. These machines and capsules can be found regularly at supermarkets across the company. Both companies also invest heavily in TV and other advertising to entice consumers.

One name that is strangely absent is Keurig. What's so strange is that Keurig has Coca-Cola as a 10% owner. Given Coca-Cola's brand recognition and distribution power, why hasn't the company tried to make inroads in a country of over 200 million. The company will surely face strong competition, but since when has that scared away Coca-Cola companies in the past?

A quick online search found Keurig machines and capsules only on online shops and not at major retailers. From the company's website, Brazil was not one of the drop down options of country's where the company operates.