Liquid Soap Sales Up 7% in 2015

Today, Brazilian retail is facing a lot of setbacks; low consumer confidence, rampant inflation and high unemployment. Even so, liquid soap sales grew 7.4% in volume in 2015 compared to 2014, according to Nielsen. This growth comes at the same time that sales of bar soaps dropped 1.6%.

The biggest winner in the growth of liquid soap sales were cheaper brands, which saw an increase of 11.3%.

According to Unilever, scented liquid soaps account for 56.4% in volume of liquid soap sales. Next, are anti-bacterial liquid soaps, which represented 25.4% of the market.

The main market for liquid soap are social classes A and B, which purchased 44% of the market in volume.

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