Mouthwash Sees Strong Growth in 2015

According to consumer retail giant, Johnson & Johnson, mouthwash is a R$368 million business in Brazil. Brazil has the third largest oral hygiene market following the United States and China. Sales of mouthwash grew 4.6% in 2015 compared to the year before.

The main buyers of mouthwash are women 30 to 49 years of age, which represented 66% of sales. Social class B is the largest consumer of this product, while consumers typically buy the product once a month. The most important factors for consumers when purchasing mouthwash are brand and benefits, such as whitening or treatment of sensitive teeth.

Read more at Supermercado Moderno (in Portuguese) Mouthwash Sales Up