Monday, June 27, 2016

Wendy's Wants Piece of Brazilian Appetite for Fast Food

A few days after Taco Bell announced it will be entering the Brazilian market, Ohio hamburger fast food chain, Wendy's, announced similar news today, June 27.



Similar to Taco Bell, the restaurant will open two stores in Sao Paulo before looking to further expansion. Wendy's, the world's third largest hamburger chain, will enter the market via Sao Paulo based, Infinity Services. Currently, Infinity Services operates the Benihana and Hooters chains in Brazil.

The company plans to expand rapidly over the next few years.

Read more at Globo (in Portuguese)  Wendy's Enters Brazil

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