Could Brazilian Waxing Be a Thing of the Past?

Brazil is known for many things; soccer, Copacabana and attractive women populating that beach.

Along with women, Brazil is also famous for Brazilian waxing. This may be a thing of the past.

Over the past decade or so, laser hair removal businesses have sprouted up across the country. In fact, they are among the most popular franchises now. Franchising grew 8.3% in 2015, despite a poor economy.

Hair removal is popular among men and women in Brazil with the most popular body parts being legs, armpits, bikini area and necks. The promise of permanent hair removal and thus no future costs for hair removal is the reason for the sector's popularity.

Some of the most popular laser hair removal franchises are:

Espaço Laser: Started in 2002, this company is perhaps most famous for its spokeswoman, Xuxa, the popular TV presenter. The company owns 51 locations and has 7 franchises across the country. Most locations are located in shopping malls. Bras Research estimates the company has revenues of R$93 million per year. Costs for opening a franchise are approximately R$800,00.

GiOLaser: This company also benefits from a popular spokeswoman, actress, Giovanni Antonelli. Currently, the company owns 1 location and has 5 franchises. Bras Research estimates the company's revenues at R$7.2 million. Costs of opening a location range from R$400,000 to R$500,000.

Other popular laser hair removal locations include Dr. Laser and Nao + Pelo.

For more information visit Bras Research's website Bras Research