Test Marketing Tip: Online Marketplaces

Yesterday, I wrote about testing the market of potential employees in Brazil by utilizing websites, such as Fiverr. But, what would testing the market for a product you would like to sell in the country? What if you're a small company that doesn't have the money or resources to hire importing companies and distributors?

That's where online marketplaces come in.

In particular, I would like to discuss Dafiti's online marketplace. According to Alexa, the online retailer of clothes, accessories and jewelry is the 78th most popular website in Brazil. Among online retailers, it is the 9th most popular with 8 million visitors per month.

Why use Dafiti besides its popularity?

By partnering with Dafiti, the company provides you with a personalized online store, customer service and back end support. The company also advertises products of partners to millions via newsletters and social media websites. Finally, customers can purchase your products easily by utilizing Dafiti's wide range of payment options.

To learn more visit Dafiti's marketplace (in Portuguese) Dafiti Marketplace