McDonald's Adds Rustic Potatoes to Brazilian Menu

McDonald's is known for a lot of things, but one menu item that has been a staple since the beginning is the fast food joint's crispy, delicious French Fries. Now, in Brazil, McDonald's plans to add a new potato along with their classic.

The inspiration for rustic potatoes didn't come from the company's American headquarters, but instead French franchisees of the chain who already found success with the menu item. The rustic potato comes in a noticeably thicker format and is covered with paprika and other spices.

"To develop the rustic potatoes we used the same potatoes we use for the McFritas, a flavor icon for our customers," said Ives Uliana, Supply Chain Manager for the company.

McFritas is side dish of French Fries covered in melted cheddar and bacon.

In recent years, McDonald's has seen increased pressure in Brazil from rival Burger King. Additionally, the country is going through a burger craze with many opening up gourmet burger shops. Finally, McDonald's and Burger King have had to rethink their pricing as the country is gripped by a serious economic crisis.

Wendy's to Open Up Shop in Brazil


Source: UOL (in Portuguese) Rustic Potatoes at McDonald's in Brazil