Wednesday, July 6, 2016

Pet Market Expected to Grow 6.7% in Brazil

Brazilians love their pets, and they're doing so by spending more and more of their reais on their dogs, cats and other pets. Estimates show the pet market growing 6.7% in 2016 compared to 2015.




Pet food is the largest piece of the pet market pie accounting for 70% of revenue. The rest of the market is made up of bathing and grooming, tools, accessories, hygiene and beauty products and veterinary medicine.

Brazil is one of the largest markets for the pet market in the world. It is estimated that this year pet companies in Brazil will ear R$19.2 billion. Estimates come from Abinpet, the Brazilian Association of Pet Industry Products. In 2015, the market grew 7.6%.

Manufacturers of pet products defend a reduction of taxes on their products as a way to strengthen the industry.  Abinpet estimates that taxes represent 51% of the final price of pet products.

This year the amount of pet food estimated to be produced in the country should reach 2.5 million tons, an increase of 2.5%.

Abinpet states that Brazil has the third largest pet market in the world in revenue. The United States by far has the largest market with 42% of a US$102.2 billion global market. The UK has 6.7%, while Brazil has 5.3%.

According to the Brazilian Institute of Geography and Statistics, in 2013 Brazilians had 52.2 million dogs, 37.9 million birds and 22.1 million cats. This is the fourth largest pet population in the world behind China, the United States and the United Kingdom.

For more go to Supermercado Moderno (in Portuguese) Pet Market Grows in Brazil

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