Coconut Water, Tea and Mineral Water Continue to Grow

In 2015, coconut water, tea and mineral water were the only beverage categories to expand. Coconut water grew 12.4%, liquid teas 10.3% and mineral water 5.2%.

According to a study by The Nielsen Company, these three categories were the only non-alcoholic categories to continue to grow in 2015. From May 2015 to May 2016, 11 categories were studied by Nielsen. RTD teas had the greatest growth during this time period at 5.8%. Next was mineral water with a 2.8% increase and coconut water, which expanded 1.8%.

When looking at just 2015, these three categories were also the only ones to expand with coconut water at 12.4%, 10.3% for teas and 5.2% for mineral water. Other beverages included in the study were soft drinks, ready juices, powdered juices, energy drinks, soy-based drinks, sports drinks and guarana. All of these categories fell last year.

Reasons given for the changes in consumer preferences include healthiness of the products as well as promotions, economical packaging and cheaper brands. Soft drinks is one of the categories that suffered the most as consumers replaced the sugary drinks with powdered juice, ready juice or juice made at home.


For more information go to Supermercado Moderno (in Portuguese) Healthy Beverages Still Growing

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