Latin America's largest brewer, Ambev, has recently announced it will provide delivery service for cold beer in Brazil.
The unique delivery service will first be available in the greater Sao Paulo area, Sao Paulo proper and Ribeirao Preto before being expanded into other regions and cities across the country.
The idea of cold beer delivery was born at Ze Delivery, an in-house delivery provider of Ambev. Ze Delivery offers Ambev's most recognizable brands and specialty beers and imported beers.
Customers can also request other alcoholic drinks as well as non-alcoholic drinks, such as soft drinks and energy drinks. Depending on the region in question, Ze Delivery will deliver even barbecue staples like meats, ice and charcoal.
Products can be delivered within an hour and come cold or frozen. To request a delivery customers must access the company's website, type in their zip code and choose their products. Payments can be made with credit or debit cards or cash, and the service is available through the late night.
Source: Supermercado Moderno (in Portuguese) Ambev Starts Cold Beer Deliveries
Brazil Business News is a blog about business in South America's largest economy. This blog offers opinion pieces about doing business as well as touches on the top trends and issues in business across a wide range of industries and areas, such as industry, agriculture, automotive, technology, energy and more.
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